Design Brief for 2007 AFP Conference Website

Introduction:

The purpose of this design brief is to assist with engaging the services of a graphic designer for the development of a dedicated website for the 2007 AFP International Conference to be held from 19-21 November 2007.

The following specifications are provided to assist with that process.

Website target audience:

• AFP delegates and staff
• International and domestic law enforcement delegates

Visual Design and branding:

• A futuristic and highly engaging design which promotes the AFP and the key conference themes of the "future" in 2020
• Use of strong imagery that promotes the AFP, the work it does, and its environment
• Use of strong imagery that promotes the Canberra region and Australia
• A rich colour palette utilising – but not limited to - colours from the AFP Branding Guidelines
• Less of a structured bureaucratic feel, and more of a contemporary, dynamic, customised feel
• The Conference brandmark should be prominent on all pages
• The AFP logo should be present but less dominant than the Conference brandmark

Technical:

• Target screen resolution = 800x600 and above resolutions
• Target browsers = IE5-7, Netscape 7+, Firefox
• Site must be developed using static HTML and CSS
• Compliant with W3C Accessibility Guidelines to at least Priority 1 level - and as many Priority 2 and Priority 3 indicators as possible
• Mindful of current User-Centred Design principles